Designers Public Shaming of Showtime for Asking Him to Work for Free Goes Viral

Designers Public Shaming of Showtime for Asking Him to Work for Free Goes Viral

I’ve made my thoughts on free work pretty clear (here, here, here), so you can imagine how much I enjoyed this story. Designer Dan Cassaro was recently ‘invited’ by Showtime to submitted designs for the networks use in the promotion of the upcoming Floyd Mayweather – Marcos Maidana boxing match on September 13. No payment was offered, but by submitting his work he would be  ’eligible for a chance to win a trip to Las Vegas and have his artwork displayed in the MGM Grand during fight week’. Dan replied with a stunning email, then tweeted the exchange, which then went viral. The response from professionals in all fields has been incredible, and once again the conversation around free work, lazy agencies, and poor strategy has been stoked. Check out Dan’s email, his interview on AdWeek, and a few thoughts from me on this ‘incentive’ approach below.

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Sweet Deals

Top 10 Improvised Scenes in Movie History

Top 10 Improvised Scenes in Movie History

These Top 10 lists are never going to make everyone happy, unless I compile them. I mean, Bridesmaids is included in this list, and we all know girls can’t actually be funny. Jokes! Girls are hilarious. Just not in that movie. Toilet humor is never funny – except in this instance. The guys who put this together make up for their few poor choices with some interesting trivia, and a couple extra well known improve scenes. They obviously included Robin Williams – and gave him the number 1 spot, and while I love the dude, I’ve gotta put Bill Murray at the top. I also finally have an answer to just how much freedom Robert Downey, Jr  had in Iron Man.
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Here’s the Music Video for HAIM’s “My Song 5” featuring A$AP Ferg, Ezra Koenig, Grimes, Kesha, and Big Sean

Here’s the Music Video for HAIM’s “My Song 5” featuring A$AP Ferg, Ezra Koenig, Grimes, Kesha, and Big Sean

I watched this all-sister girl group play to a crowd of 60-odd thousand on the main stage at Rock Werchter in Belgium a month ago. I had no idea who they were but recognised the name, and then a few singles. Musical talent aside, it was clear from the start that this Californian outfit had a good idea of how to market themselves. Three sisters, each with their own unique selling point, playing guitars and beating on drums and flicking hair like rock’n'rollas. The Cheerleader Effect comes to mind when looking at the three of them. Only one is good looking, but together, playing things and singing stuff, they’re quite attractive. The crowd ate them up. They recently shifted their marketing game up a gear when they collaborated with the currently on-trend A$AP Ferg on ‘My Song 5′. They’ve just released the music video which features A$AP Ferg, Ezra Koenig, Grimes, Kesha, and Big Sean, once again proving they know how to draw attention.
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Sweet Deals

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