Here’s the new TVC for the new Nando’s 25 Reasons campaign. As usual they’ve nailed something we all do. Theres another element to this campaign that I really dig, and it’s something I’ve been waiting to see for some time now. The Pinterest phenomenon is so talked about but rarely used properly. This is a great example of how to make it an actual part of the campaign without it looking forced.
I do that on the reg. Be honest, so do you.
Here are the details of the campaign:
Nando’s has created a board on Pinterest detailing the #25reasons we love SA http://pinterest.com/nandosoriginal/25reasons/
To celebrate our 25th birthday, we’re asking you to give us 25 reasons why you love South Africa. The most shared reasons will get made into an online video and Nando’s vouchers will be given away randomly to #25reasons tweets / boards.Here’s what YOU can do to get involved : Create a Pinterest board titled #25Reasons, re-pin your favourite reasons from our board, or create your own.
Tweet your board using the #25Reasons hashtag or submit it to our Facebook page http://www.facebook.com/NandosOriginalIf you’re not on Pinterest, simply tweet your reason using the #25Reasons hashtag. Entries close 15th October 2012.