Trinomic by PUMA
 

Trinomic by PUMA

I’m enjoying the current re-launched designs that the top sneaker brands have been putting out of late, and now I have the story behind my current favourite pair of PUMAs – the Trinomic XT1 and XT2. ‘PUMA Designers Ron Perkins and Yoshi Yoshimura discuss their roles in the reissue and the significance of the brands celebrated 90′s running technology. The detailed insight into the work that goes into a reissue sees the team recall everything from time spent trawling PUMA’s archive for OG product, to the act of balancing old and new.’
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What Can I Tell You About Responsible Drinking?
 

What Can I Tell You About Responsible Drinking?

I got asked to write about my most embarrassing drunk story to highlight the negatives of drinking, or shall we rather say the negatives of drinking and driving. You see, Dial Direct is launching an awesome campaign that reminds us how dangerous our drunk selves can truly be. Take a listen to some examples here. The brand is offering consumers two cab rides per month for only R20 with their Designated Driver Assist product. The only problem is, which story do I choose? How can my experiences help YOU learn a lesson. What stories could I tell you to scare you into not drinking and driving?
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Sweet Deals

Silver Slipstreams: Decio Lourenco VS Mercedes-Benz
 

Silver Slipstreams: Decio Lourenco VS Mercedes-Benz

It’s getting trickier and trickier to define advertising, in the traditional sense at least. Take this little clip from Mercedes-Benz South Africa featuring infamous South African downhill skater Decio Lourenco (the guy who set off the Kloof Nek speeding camera), and the new A45 AMG. Mercedes (and many other brands) are letting go a little. Opening up. Who would have thought a brand like Mercedes would partner with Decio, who recently faced a fair amount of legal issues. They did though, and the results speak for themselves. The clip is beautifully shot, and extremely well executed. Yes, it’s an ad, but it’s a pleasure to watch.
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WIN tickets to In The City With Vodacom
 

WIN tickets to In The City With Vodacom

As you well know, Vodacom In The City is taking place in exactly one week. That’s seven days for those of you battling with the short week. And I’ve still got even better news. I have a heap of tickets to give away, and only a few days to do it in. Winners names MUST be with the ticket fairies by Monday morning, which means you have today and this weekend to get your entries in. I have five doubles to give away.
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Sweet Deals

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