Dear KFC South Africa, there’s no denying that you ruined the return of the Double Crunch. The public have voiced their disappointment, yet you’ve remained quiet. Your silence is somewhat understandable though. Having the likes of a disappointed and hurt Anton Taylor or Roger Young on your hands, arguably South Africa’s greatest supporters of your franchise, and two of Facebook’s most supported generals, must have your PR department shitting kittens. When you’ve stuffed up to this degree, when the mob are calling for your blood, it’s often best to keep quiet. Bide your time. Wait for the next media scandal to take the attention off your blunder. Sometimes though, it’s better to dabble in a bit of misdirection. We all know the Double Crunch is dead. Instead of trying to make up for destroying one of the best meals of our youth, how about you introduce The Zinger Double Down King? There are three animals in this thing. If the Koreans can have it, why can’t we?