On a Tiny Budget Motion City Films and Bangers & Nash Take a Silver Loerie in Branded Content Category for Red Huxley’s #RoadToRancho
Last year Kim of Motion City Films and I followed Red Huxley to Joshua Tree, California, to document the month long recording of their first studio album at the infamous Rancho de la Luna recording studio. Red Huxley covered their costs via crowd funding, and Kim and I partnered with Nokia and MK to cover ours. We traveled with the band for a month, covering every part of the process. It was without a doubt one of the best campaign I have ever worked on. In fact, I don’t even see it like that. It was one of the greatest experiences of my life, and felt nothing like work. The award means little to me, but the fact that a branded content campaign that only had a budget of R60 000 can stand up in a wanky awards thing like The Loeries, gives me hope. Huge budgets, bought space, and ‘viral’ campaigns don’t guarantee success. Good stories and simple ideas work. Thanks for the experience Red Huxley, Kim and Helen (Motion City Films), and Matthew – who also won Young Creative of the year. Check out the #RoadToRancho campaign here, and nine episodes below. Full list of winners here.