The Itch

It’s another cliche. Another one of those annoying phrases spoken by one of those friends who thinks they’ve seen and experienced so much more of the world than you – and in a way which implies you are more ignorant for it. ‘Since I got back from north africa, which was just after my trip to south america, I’ve had the most burning need to travel‘ is usually delivered in a way that makes you want to grab the closest steak knife and lop off one of their fingers, yet at the same time guilty for not enjoying their tale of some great adventure. Perhaps it’s jealousy though, not lack of interest. Jealousy that they’re experiencing something you could be. No, that’s not it, not for me at least. For me it’s frustration.

Frustration that I’m not doing enough to see more or find more. Not putting in enough effort to see my world, a world that I often wish I could live forever in just so I can see history play out. I’m not going to live forever though, which means if I intend to take more of it in, I had better start getting out there. You see, I have this itch, the one we spoke of above, and like those annoying friends, I’m letting you know. Because that’s what I seem to have been doing since I started this blog, and because for some reason, one that I can’t fully comprehend, I want to take you lot with me. I don’t really know you, but over the past few years I’ve dedicated most of my waking hours to you. Why? I enjoy it. This blog is my passion and I’ve finally stopped laughing at myself for thinking that I could actually just be a ‘blogger’. My itch is more than a travel itch. It’s an itch to do something different, something that will effect my life and this blog.

The new B&N comes at a perfect time. There have been a few changes over the past six months or so, in terms of my idea about the blog. I’ve focused more on B&N and less on blogger campaigns and consulting. I didn’t consciously decided on this, it just happened. I’ve been asking myself what B&N is and what it will become. How long can I do it for, realistically. I won’t even hazard a guess at the amount of other blogs out there, I’m pretty sure my mom has one by now and she battles to switch between DSTV and DVD mode on the TV. I’m drowning in a world of cupcake instagrames, exclusive media releases and, recycled shit, and the worst part about my predicament is that I’m adding to the overflow. I’m drowning myself.

B&N has allowed me to escape from the corporate world, yet in it’s own way confined me with it’s need for attention. A sinkhole of the internet that I must feed content to constantly, sometimes just for the sake of it. Content that’s most likely been seen and rehashed so many times it has it’s own parody Twitter account. I feel like I’m caught up in a herd of fat naked hicks at a swingers party, fake laughing while moving around a Jacuzzi in an attempt to create a whirlpool – like we used to do as kids, except that they’re too slow and clumsy to get one going, so in the end they all give up, drink more cheap booze then fuck each other while thinking of other better looking people and wishing that their jacuzzi party could have been better than everyone else’s.

I don’t want to give you shit content, and I don’t want to be stuck in a piss filled jacuzzi, face pressed into the hairy back of an overweight second-hand car salesman who heard about the party from his friend on myspace.

So, my goal going forward is to try and populate B&N with interesting unique content. Obviously I can’t be away or experiencing something new all the time, so there will still be the random internet stuff we all enjoy. Fail compilations, Friday’s Friends, and the like, but look at these as your garage meals – delicious little treats that aren’t really good for you but are enjoyable none the less. They’ll still be there, to keep you busy and entertained (because let’s not kid ourselves – that stuff is why we love the internet), but in between I’m going to try find or create content that in some way adds value. You don’t really need to worry about any of this of course, seeing as you won’t see much of a change at first, but hopefully (by next year some time) things will be a little different.

Let’s see how it goes.

Nash…
Out.