The Story Behind the Game Ranger Video

The Story Behind the Game Ranger Video

Since joining Ogilvy after a few years in the freelance/self-employed wilderness the very first question I get asked is along the lines of ‘How does it feel to go corporate?’. It’s an obvious question with a lot of preconceived answers. Agency life man, it is what it is. Same with anything. Positives and negatives. Chasing highs. If you love it you love it, and I love it as much as being able to bunk out for three weeks at a backpackers without applying for leave. Why? Because joining Ogilvy has plugged me into scale, resources, and budget. Rad teams, varied specialists, experience, and a large client base, all backed by the big red machine. It’s a bigger playground, with more opportunity to work on campaigns like this one, you may have seen it last week, the one where the SA game ranger loses his shit with a tourist. The result of a brief that contained the dreaded term ‘viral video’. There’s no recipe for ‘viral’, through understanding content and flow of consumption though, we’re getting closer.
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‘We’re Gonna Be Lords’ a Short Doc on Young New York Hip-Hop

‘We’re Gonna Be Lords’ a Short Doc on Young New York Hip-Hop

If you held a gun to my head, I’d say LA is my favourite city in the world. I’d say the same if you asked me over a beer, no need for violence here bra. I’ve got some close seconds of course. Amsterdam, Paris, and do I even need to mention Joburg and Cape Town. I haven’t popped my Big Apple cherry yet though, and I’m not sure if it’s because I’ve seen a lot of stuff coming out of the city lately – series, speakers, shorts like this, but it’s been sitting at the top of my Places I Need To Go list for some time now. From Robert Lopuski, who directed Jay Z and Kanye West’s Watch the Throne documentary, here’s a short doc on the world of young New York hiphop. Starring Action Bronson, The Flatbush Zombies, The Underachievers, and Le1f.
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Sweet Deals

Sweet Deals

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